Why you need your own domain name . . .

haveyouever/seen~directions/toa-brickandmortar/storewritten_likethis.com?
No. But to find your internet business, that's the kind of address people will have to learn and remember. So, keep it simple.

	Name recognition is the winning ticket. Your domain name is another "business material" that tells people who you are. You want to present your business name in a consistent fashion so people see and recognize it easily.
	Having your own domain name insures that you, and only you, can put information on that address....as long as you keep the domain. Don't let your business name or idea be used by someone else to take customers away from your store, compete with you or defame your name.
	Having your email address on your own domain helps advertise YOUR business instead of your ISP or some other company
	Keeping your internet address as short and simple as possible is the best way to help people learn, remember and find it easily.